Case Studies

THE CHALLENGE

Smart Energy GB are an independent body supporting the nation’s energy suppliers on the smart meter rollout, and must spend marketing budget efficiently and effectively to hit government targets.

The UK are on the journey and many households have a smart meter, leaving us now needing to find a way to target only the customers who haven’t yet converted, transitioning from a broad brand awareness message, to a more focused direct push.

However, SEGB don’t own any of the customer data, and each of the energy suppliers who do hold the information needed would never be in the position to share their valuable, private data in an environment which enables visibility of each other’s dataset.

THE SOLUTION

SEGB knew the challenge lay in data, and the solution required a skillset that didn’t exist in the team.

They called on Meg who first presented a range of options to investigate, and then embarked on a journey to test a ‘Clean Room’.

The Clean Room, provided by InfoSum, enabled an environment to share customer data anonymously across suppliers, and then target them with a relevant message in digital media.

The platform is very technical and needed translating to the energy suppliers so that they would understand it and feel excited about the opportunity, and importantly, get legal approval to run a test.

CLIENT FEEDBACK

Meg’s ability to simplify the complicated data, bringing together a range of experts, and drive the project forward was invaluable.

We would never have known about this solution without Meg, never mind how to bring it to fruition, and now we’re efficiently testing customer data despite not owning any of it ourselves!

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